Pipeline & prospecting
Building and qualifying a targeted retailer pipeline, prioritising cities and accounts by fit and buying potential rather than mass lead scraping, and reviewing lapsed accounts for reactivation.
Contract engagement · Consumer products
Partnering with Misfits.
Misfits is a design-led tactical stacking game, "the next classic", already stocked in 200+ stores worldwide. Global Tiger Systems works with Misfits on a contract basis to help take it further into North American retail.
About Misfits
A game as beautiful as it is fun.
Founded by Canadian designer Alexander Neumann, Misfits is played with 40 sustainably sourced American beech blocks. The goal is simple: be the first to stack ten blocks without toppling the tower. There's no rulebook, so anyone can learn it in a minute.
It has sold out three times, won praise from the design and press world, and grew from a student prototype to 3,000+ units sold with zero ad spend.
“A remarkable project.”Paola Antonelli, Senior Curator, MoMA
Misfits at a glance
200+Stores worldwide
3,000+Units sold, zero ad spend
1,800+Customers on the waitlist
3×Sold out since launch
Scope of work
Wholesale sales development, end to end.
Brought on for a three-week sales trial in September 2026, then extended into October, we run Misfits' independent retail growth across the United States and Canada.
Outreach & closing
Reaching buyers and decision-makers directly, writing retailer-facing messaging and sell sheets, matching each account to Classic or Pocket Edition, and following through to paid orders.
Account management
Wholesale follow-up, clean pipeline and order records, and sales support around incoming inventory and the direct-to-consumer launch.
Target channels
Independent board-game stores
Board-game cafés
Design & maker shops
Museum & cultural gift shops
Premium gift & lifestyle stores
In the field
From prototype to pallet.
Misfits: Classic Edition launched in November 2025. Cartons like these, six units each, are what strong demand looks like once it's ready to ship.
Need an embedded growth partner?
We take on a limited number of contract engagements at a time. Let's see if we're a fit.